In 2023, the government has allocated 7.4 billion won (US$6 million) towards development in key areas, including international conferences, and it is accelerating the creation of three MICE clusters in the city. Seoul is in a prime position to achieve further success during the MICE sector’s recovery period and has been working hard to attract upcoming events and conferences to the city. Seoul Metropolitan Government The Future Of MICE In Seoul According to financial services company American Express, the global MICE sector is expected to recover over the next one to two years. Seoul had previously been in third place in the global rankings since 2015.īy successfully steering the city through the pandemic years, Seoul is poised to go from strength to strength in the near future, especially with the expected recovery of the global MICE sector and the return of international travel. The Union of International Associations’ International Meetings Statistics Report, which ranks global cities according to the number of international meetings held each year, ranked Seoul in second place in 2021-with 265 meetings. Thanks to the government’s support of the MICE industry, the number of conferences held in Seoul actually increased during the pandemic. While many international events were canceled or delayed, Seoul managed to sustain its MICE industry by expanding its support for online and hybrid events and establishing a MICE quarantine system to ensure that in-person events could proceed safely. It is the eighth consecutive year that Seoul has received this accolade, which is an astounding achievement, especially since the city has had to deal with pandemic restrictions over the last three years. The awards-held in Los Angeles-were organized by travel magazine Global Traveler and winners were picked by the magazine’s 300,000 subscribers. The city was recently selected as the “Best MICE City of 2022" at the GT Tested Reader Survey Awards. Seoul’s reputation as a top MICE city has continually grown each year. Seoul’s MICE Success Story Despite The Pandemic
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